In 2020, Google made several updates to its algorithm to improve search results and combat spam. Here are some of the latest SEO updates as of 2020:
- Google BERT In October 2019 : Google introduced BERT (Bidirectional Encoder Representations from Transformers), an update to its algorithm that aims to improve natural language processing. BERT helps Google understand the context and intent behind search queries, allowing for more accurate results.
- Google Core Updates : Google Core Updates are updates to Google’s algorithm that occur several times a year. These updates can significantly impact search rankings and are often focused on improving the quality of search results. It’s important to stay up to date on Google Core Updates to ensure your website is optimized for search.
- Google Passage Indexing : In October 2020, Google announced the introduction of Passage Indexing, which allows Google to index and rank specific passages within a webpage rather than the entire page. This update allows Google to provide more accurate search results and improve the user experience.
- Google E-A-T : Google E-A-T (Expertise, Authoritativeness, Trustworthiness) is not a new update, but it’s still relevant in 2020. E-A-T is a set of guidelines for creating high-quality content that Google considers trustworthy and authoritative. It’s important to ensure your content demonstrates expertise, authority, and trustworthiness to improve your search rankings.
- Google’s March 2020 Core Update : In March 2020, Google rolled out a core algorithm update that impacted search rankings. The update focused on improving the quality of search results by prioritizing websites with high-quality content and expertise in their field.
- Google’s May 2020 Core Update : In May 2020, Google rolled out another core algorithm update that impacted search rankings. This update focused on improving the quality of search results by prioritizing websites with high-quality content and expertise in their field.
- Google’s August 2020 Core Update : In August 2020, Google rolled out yet another core algorithm update that impacted search rankings. This update focused on improving the quality of search results by prioritizing websites with high-quality content and expertise in their field.
In summary, search engine optimization is an ever-evolving field, and it’s essential to stay up to date on the latest updates and best practices to improve your search rankings. By focusing on providing a positive user experience, creating high-quality content, and staying up to date on the latest updates, you can improve your SEO strategy in 2020 and beyond.
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