n recent years, Google has made several updates to its algorithm to improve search results and combat spam. Here are some of the latest SEO updates as of 2021:
- Google Page Experience Update In May 2021: Google introduced the Page Experience Update, which includes several new ranking factors related to user experience. The update takes into account metrics such as page speed, mobile-friendliness, and interactivity. It’s important to ensure your website provides a positive user experience to improve your search rankings.
- Google Passage Ranking In October 2020: Google announced the Passage Ranking update, which focuses on ranking specific passages within a webpage rather than the entire page. This update allows Google to provide more accurate search results and improve the user experience.
- Google BERT : Google BERT (Bidirectional Encoder Representations from Transformers) is an update to Google’s algorithm that aims to improve natural language processing. It helps Google understand the context and intent behind search queries, allowing for more accurate results.
- Google E-A-T : Google E-A-T (Expertise, Authoritativeness, Trustworthiness) is not a new update, but it’s still relevant in 2022. E-A-T is a set of guidelines for creating high-quality content that Google considers trustworthy and authoritative. It’s important to ensure your content demonstrates expertise, authority, and trustworthiness to improve your search rankings.
- Google Core Updates : Google Core Updates are updates to Google’s algorithm that occur several times a year. These updates can significantly impact search rankings and are often focused on improving the quality of search results. It’s important to stay up to date on Google Core Updates to ensure your website is optimized for search.
- Google MUM In November 2021 : Google announced the introduction of a new technology called Multitask Unified Model (MUM), which aims to improve the accuracy and speed of search results. MUM is designed to understand natural language and provide more accurate and relevant results to search queries.
- Google SFTP In August 2021 : Google announced the introduction of Secure File Transfer Protocol (SFTP) for its Search Console. SFTP allows users to securely transfer large amounts of data, making it easier to upload site maps and other important files to Google’s Search Console.
In summary, search engine optimization is an ever-evolving field, and it’s essential to stay up to date on the latest updates and best practices to improve your search rankings. By focusing on providing a positive user experience, creating high-quality content, and staying up to date on the latest updates, you can improve your SEO strategy in 2022 and beyond.